In one way or another, polls have misfired in the three most recent U.S. presidential elections, a record that may signal what lies ahead in 2024. Will the polls fail yet again? What accounts for their uneven at best performance record? And why are polls still such dominant, narrative-setting forces in American politics? Those questions and more will be addressed in what promises to be a lively yet none-too-technical discussion of polling in modern presidential elections.