For more than a century, Hollywood has relied on star power as the most reliable way to draw an audience. This presentation will look at the history of movie stardom—how originally film actors weren’t even identified by name, how Mary Pickford became “America’s Sweetheart” and the first real film star, how the Hollywood studios manufactured stars like Judy Garland, Mickey Rooney, and Lana Turner during its Golden Age. And finally how the star system changed once television came on the scene.