Description
From its start as a DVD-by-mail rental service, Netflix has systematically changed the rules of the media business. Its introduction of streaming in 2007 led to the decline of the video rental store and dramatically increased the use of broadband internet. With its own programming and original movies and an ever increasing budget of over $15 billion per year, service to 190 countries, and 150 million subscribers, this presentation will examine how Netflix is primed to become the dominant source of leisure time entertainment throughout the world.